PopUpInsider

October 12, 2012 EARNSHAWS.COM: FOR SOMETHING THAT’S supposed to be temporary, pop-up stores are beginning to look a lot like permanent pieces of the retail landscape. Thanks to an overstock of available storefronts and brands’ desire to stir up interest and excitement any way they can, everyone from small independents to big-box names has hopped on the brick-and-mortar bandwagon of pop-ups.	April 19, 2012 Tactics Magazine for Shopping Center Professionals is now on online. Download and read PDF of the Pop-Up Insider artice.	April 19, 2012 From the beginning Norsig’s vision for PopUpInsider involved more than just creating a searchable database. She recognized the importance of explaining to landlords and tenants the advantages of temporary leasing. “When you talk to some of these owners, they are afraid they are not going to get the tenant out, or that once they put up a temporary tenant that there will be a stigma associated with the property,” said Norsig. “What owners don’t understand is that we have a list of creditworthy tenants that anybody would die to have in their property.”	January 25, 2012 Pop-Up Stores or Another Way of Saying, “Not Forever” It's time to think about pop ups as an alternative to traditional tenant leasing and consider ways to make pop-ups, part of your long term strategy.
December 19, 2011 Pop-up stores — which have short-term leases, for a few days or a few months —have become increasingly widespread since Target introduced the term with its Isaac Mizrahi collection in 2003, says Christina Norsig, a marketingexpert and author of“Pop-Up Retail: How You Can Master This Global Marketing Phenomenon.”	October 23, 2011 Retailers hope the spooky holiday will scare up loads of sales	October 21, 2011 "Customers crave the concept of limited time, limited offerings," Pop-up shops test market,but could be gone in Pouf.	October 21, 2011 Eerily Empty Malls are a treat for Halloween Pop-Up Stores Strong consumer interest is driving the growth, but high retail vacancy rates and landlords’ newfound willingness to take on short-term tenants are also behind the surge.
October 19, 2011 Effective pop-ups deliver on the promise of 'here today, gone tomorrow. The concept has proved successful for retailers and restaurateurs but will it work for the fitness industry?	October 13, 2011 Do Pop-Up Stores Make for Good Tenants With Halloween just around the corner, the holiday season has begun. With it comes the holiday pop-up store, which experts say make for good tenants, especially in a down economy.	October 10, 2011 Halloween pop-up stores are back: 5 tips for shoppers. The here today, gone tomorrow nature of pop-ups creates a sense of excitement and urgency with consumers, notes Christina Norsig, CEO of PopUpInsider and author of a forthcoming book on the phenomenon.	October 7, 2011 Limited Edition Retail. From three-day brand events to seasonal stores, pop-ups are flourishing
October 7, 2011 Seattle Firm Struggles In the Biggest Market: Economy is frightful, but that doesn't scare consumers from Halloween fun.	September 28, 2011 Seattle Firm Struggles In the Biggest Market: Christina Norsig recommends moving the New York store to an area with more foot traffic.	February 11, 2011 What Brokers Need to Know About PopUp Retail	February 1, 2011 The queen of Pop-Up in Tableware Today Magazine
January 1, 2011 Why Pop-Up Stores Are Popping Up Everywhere	January 1, 2011 PopUp Shops: Temporary Spaces, Permanent Appeal	December 16, 2010 PopUpInsider Helps French Fragrance Company Open Swank Manhattan Pop-up Shop	December 13, 2010 Why Pop-Up Stores Are Popping Up Everywhere
December 3, 2010 PopUp Stores Invade New York City & the nation	November 23, 2010 Pop-up stores open for short time for holidays	November 22, 2010 Pop-Up Retailing Could Open The Doors To Temporary Locations For Bulk And Crane Vendors	November 18, 2010 Pop-Up’ Stores: No Longer Temporary
November 12, 2010 Pop-Up stores keep popping up	November 11, 2010 The Staying Power of Pop-Up Store	November 7, 2010 Retailers using temporary stores to cash in on holiday shopping	November 4, 2010 It's 'POP' today ... gone tomorrow
November 1, 2010 Pop-Up Stores Fill A Niche	November 1, 2010 CBS News with Katie Curic Pop-Up stores open for short time for the holidays.	October 30, 2010 Pop-Up Stores help fill mall space during economic slump	October 28, 2010 Pop-up stores open for short time for holidays (See video above)
October 28, 2010 Pop-Up Retail: A Small Idea Whose Time Has Come	October 28, 2010 Harry & David, other retailers plan pop-up stores for holidays	October 24, 2010 Pop-up stores open for short time for holidays	October 15, 2010 Pop-up stores offer bridge to better times
October 11, 2010 The Constant Closers: Rarely a Day Off for Eastern Consolidated Duo	October 3, 2010 Ricky's NYC Comes To Hoboken As Pop-up Retailer for Halloween	October 1, 2010 Pop-up shops provide boost	September 29, 2010 Forever 21 to bow on glitzy Fifth Avenue