Shopping Centers Today: Landlords and Pop-Up Shops meet online at matchmaking site.

From the beginning Norsig’s vision for PopUpInsider involved more than just creating a searchable database. She recognized the importance of explaining to landlords and tenants the advantages of temporary leasing. “When you talk to some of these owners, they are afraid they are not going to get the tenant out, or that once they put up a temporary tenant that there will be a stigma associated with the property,” said Norsig. “What owners don’t understand is that we have a list of creditworthy tenants that anybody would die to have in their property.”

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