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Popping up at the Mall

Submitted by pui_developer on Wed, 2012-01-11 22:37
  • News
Date: 
Mon, 2011-12-19

Pop-up stores — which have short-term leases, for a few days or a few months —have become increasingly widespread since Target introduced the term with its Isaac Mizrahi collection in 2003, says Christina Norsig, a marketingexpert and author of“Pop-Up Retail: How You Can Master This Global Marketing Phenomenon.”

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