Calling All Brokers

Spring is here and it’s time to think PopUp

By Eric Michael Anton

454 West Broadway, SoHo, NYC

As Spring approaches, brokers across the country look out their windows and see this winter’s snow receding and the first hints of greenery about to break out, and their thoughts should turn to Holiday PopUp Shops.

It hard to believe but it’s never too early to plan for the busiest short term leasing season, Halloween and Christmas.  Last year, many large retailers like Toys R Us and Target took multiple PopUp locations across the country, and it looks like 2010 will see a continued increase in these short term marketing ventures.

At PopUpInsider, we are already fielding inquiries from National retailers interested in growing their holiday business and looking for potential sites. We are a highly targeted online exchange dedicated toward promoting temporary Real Estate, anything from a single event to one year. In an environment where more than 10% of commercial real estate space sits vacant, PopUp shops offer a creative solution to brokers seeking to reinvigorate their properties, creating cash flow for the owners and buzz in an otherwise empty retail storefront.  Additionally, there have been many examples of temporary tenants turning into long term tenants.

Now is the perfect time for Brokers to advertise their vacant spaces that can accommodate short term tenancies.  The cost to advertise is low—only $499.00 per space for a year and we offer packages for multiple properties.  Let us help you market your empty real estate and email me at eanton@popupinsider.com