Team

“We connect brands and ownership teams, then cultivate deals that benefit everyone."

Christina Norsig is the CEO/Founder of PopUpInsider, the first national online exchange for temporary real estate. Christina has been heralded as the "Queen of Pop-Ups" and possesses unique skills and vision to turn an empty space into an economically successful and buzz-generating property. She has pioneered several techniques for using Pop-Up Retail as a powerful interactive marketing tool for both real estate owners and brands. Her expert opinions have been quoted on CBS News with Katie Couric, NY1, PBS Nightly News, NPR Radio, Crain's New York Business, Bloomberg News, USA Today, Reuters, INC Magazine and The Wall St. Journal. She was named in the Top 6 Marketers by The National Marketing Association.

Based in New York City, Ms. Norsig is a retail, technology, and marketing expert. She also founded eTableTop.com in 2003, a luxury tabletop & decorative arts e-tailer. She graduated Magna Cum Laude with a B.S. in Marketing from The Fashion Institute of Technology and now is on the Alumni Board. She is a frequent speaker to students and professionals within the industry. She is the author of Pop-Up Retail, How You Can Master the Global Marketing Phenomenon set for release September 2011.

See Events for more information.

Eric Michael Anton has established himself as one of the premier Investment Sales professionals in the nation, by successfully completing over $4 billion of real estate transactions.

Mr. Anton calls upon his experience as a real estate developer and construction manager to provide clients with detailed analysis of complicated projects. His clients include: S.L. Green Realty Corporation, Vornado Realty Trust, The Blackstone Group, Hartz Mountain Industries, Tishman Speyer Properties, First Union Real Estate Investment Trust, Jager Management, Westbrook Partners, Lazard Freres, Goldman Sachs, Citibank and Glenwood Management. Before joining Eastern Consolidated Properties, Mr. Anton was an executive at Starrett Corporation, responsible for the construction of major mixed-use projects for the Metropolitan Transportation Authority, The Port Authority of New York/New Jersey and The City of New York. Mr. Anton began his career with Bovis Lendlease, the largest construction management firm in the United States. He is a member of The Real Estate Board of New York (REBNY), a Director of the Seven Park Avenue Cooperative Corporation and Chairperson of the Greater New York Councils of the Boy Scouts of America, Exploring Division. He was recently named Chairperson of The Exploring Program. Mr. Anton is a graduate of Brown University, with a double major in European History and Political Science, and he received his Masters Degree in Real Estate Finance from Columbia University.

Testimonials

Eric Anton is one of the top brokers at Eastern Consolidated. His wife put in a very attractive PopUp store on one of our vacant stores at 207 East 57th St. for the months of December 2009 and January 2010. From what I understand it was very successful."

Arnold Goldstein

Owner-207 East 57th St
I was approached to do a PopUp store in a vacant space I owned in Soho. Initially, I was concerned about the quality of the tenant and how the space would turn out, but in 10 days, Christina Norsig radically improved the space and the store was a great success. Soon afterwards, I found a new long term tenant and eventually sold the building for a near record price. My investors and I could not have been more pleased with how Christina’s expertise helped enhance our property.”

Craig Wood

Owner-150 Spring Street
Partnering with Christina Norsig in two of her PopUp stores was a fantastic experience for my company. It allowed us to move inventory, test new product and get direct consumer feedback. By using a PopUp shop, I was able to test my brand and make sure my products fit with customer wants, which they did...and I did this all without the commitment of a long-term lease.”

Angela Butler

Owner-Vellum
Christina is a true change-agent, breaking rules and barriers to create what's next -- and eTableTop.com is the result. Always ahead of her time, Christina leveraged technology to provide the tabletop industry with a new platform and way to do business. Next up? Well, check-out PopUpInsider :)"

Deborah Burns

SVP Chief Brand Officer / Luxury Design Group, HFM US